Every publisher.
Every channel.
One trusted view.
You fund content. Publishers pick it up and distribute it across broadcast, streaming, web, social and podcast channels. MEDIAVIEW360 measures all of it in one trusted view, without chasing a single spreadsheet.
- Viewership
- Audience
- Reach
- Engagement
- Journalism 360
- Linear 360
- Video on Demand 360
- Social 360
- Podcasts 360
What is MEDIAVIEW360?
MEDIAVIEW360 gives content funding organisations a single, trusted view of viewership, audience, reach and engagement across every publisher and channel distributing the content they fund, without chasing spreadsheets or asking publishers to share what they would rather keep private.
Definitions are standardised across all publishers, so the numbers are comparable for the first time. Publishers retain control through a Data Clean Room model, each seeing only their own data in their own private tenancy. Funders see the aggregated view they need to report and decide.
MEDIAVIEW360 is a bundle of Information Products, built and run by AgileData on the AgileData Information Platform.
You funded it. Now prove someone watched it.
You funded content. Nine publishers picked it up and distributed it across dozens of channels. Now your funding team needs to understand and report on its success.
This is the day-to-day reality for screen funders, journalism trusts, public broadcasters and content investment agencies the world over.
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01
Emails that may get answered
You request the data publisher by publisher. Some reply, some do not. And they have legitimate reasons to be cautious, because you are asking them to hand over numbers they would rather keep private.
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02
Nine formats, none comparable
Every publisher reports in their own format, on their own schedule, with their own definition of a view. A view is not a session is not an impression is not a rating point. Adding them together is wrong. Leaving them apart is useless.
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03
Months of stitching
Someone on your team reconciles it all by hand. By the time the stitching is finished the funding round has closed, the board paper has gone out, and you still do not know if the numbers are comparable.
So the board asks how many people the funded content actually reached,
and the honest answer is "we will come back to you".
Four steps between a spreadsheet and an answer.
No new panel to buy. No publisher to replace. MEDIAVIEW360 takes the measurement you already pay for and the analytics your publishers already run, and turns them into one trusted view. Securely. Automatically.
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01
Collect
Each publisher delivers into their own private tenancy, against an agreed data contract. Linear panel data, on demand reporting, web and app analytics, social, podcast, and your funding contracts. Automated, on a schedule, no attachments.
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02
Standardise
Definitions are standardised across every publisher, and the same piece of content is resolved to one identity wherever it played. A view means the same thing everywhere. For the first time, the numbers are actually comparable.
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03
Aggregate
The Data Clean Room brings the standardised numbers together. Each publisher sees only their own data. You see the whole picture. No one sees what they should not.
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04
Decide
Viewership, audience, reach and engagement, reported against the content you funded. Turn past performance into future funding decisions, and fund more of what works.
The hard part isn't the dashboard.
It is getting the data safely from organisations that have legitimate reasons to be cautious about sharing it. Publishers compete with each other. Their numbers are commercially sensitive. A shared spreadsheet was never going to work.
MEDIAVIEW360 solves it with a Data Clean Room. Each publisher controls the data in their own private tenancy and only sees their own data. Funders see the aggregated picture they need. No one sees what they should not.
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Broadcaster
Private tenancy
Controls their data.
Sees only their own. -
Streaming service
Private tenancy
Controls their data.
Sees only their own. -
News publisher
Private tenancy
Controls their data.
Sees only their own. -
Podcast network
Private tenancy
Controls their data.
Sees only their own.
One trusted, aggregated view
- Every publisher
- Every channel
- Viewership
- Audience
- Reach
- Engagement
No one sees what they shouldn't. That is what we've solved.
Five lenses. One view.
MEDIAVIEW360 is delivered as five lenses, one for each way funded content reaches an audience. Each lens standardises the measures for its channels and feeds VIEW360, the single view that holds every piece of content you fund.
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Journalism 360
Written content. Articles, news, features and online publications.
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Linear 360
Scheduled television broadcast, measured through the panel you already pay for.
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Video on Demand 360
Streaming video and on demand viewing across every service that carries your content.
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Social 360
The social platforms your audiences actually live on.
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Podcasts 360
Podcasts, streamed audio and on demand radio.
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The single view
VIEW360
Every lens lands on the same tile. One piece of funded content, all measurement data, every channel that ran it.
Viewership · Audience · Reach · Engagement
License several.
License them all.
Most funding teams begin with the lenses that match their current funding scope, and add others as their portfolio grows. Every lens you add lands in the same view, on the same standardised measures.
The reporting you have been assembling by hand.
Built for the questions a funding organisation actually gets asked, by the people who ask them.
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Four measures, every channel
Viewership, audience, reach and engagement across every publisher and channel, in one view, without a footnote apologising for the numbers.
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Numbers that are actually comparable
Standardised definitions across all publishers. A view means the same thing everywhere, for the first time.
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Fund more of what works
See which content reached the audiences your organisation cares about most, and turn past performance into future funding decisions.
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Publisher performance, like for like
Compare publishers and channels on the same basis, on your definitions, not on the numbers each of them chooses to send you.
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Upstream reporting that holds
Board, minister, public funder or foundation. The numbers trace back to source, so you can show your working instead of defending it.
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Your analysts, self serve
Ask questions of it directly in the app. No ticket, no queue, no waiting for someone else's sprint to finish before you get an answer.
You will know before the report does.
Every feed carries a data contract. Every load is checked against it. When a publisher's feed is late, short or wrong, MEDIAVIEW360 flags it before the number reaches a board paper.
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Data contracts
Agreed shape, agreed schedule, agreed measures, published to every publisher who feeds you. The definition stops being a conversation and starts being a rule.
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Trust rules on every load
Freshness, row counts, uniqueness, referential integrity, and the business rules you write yourself. Run automatically, every time, on every feed.
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Lineage you can show a sceptic
Every number traces back to the feed and the load that produced it. When someone challenges a total, you can open it up rather than defend it.
The data doesn't lie.
Neither should the report.
Illustrative. Every feed, every check, every load.
Is MEDIAVIEW360 for you?
Four questions. If the answers are yes, we should talk.
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01
Do you fund content that is distributed by multiple organisations?
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02
Is chasing data from multiple sources a real problem for you?
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03
Do you need to report on its reach upstream, to a board, a minister, a public funder, or a foundation?
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04
When you report, are you trying to answer all four, viewership, audience, reach and engagement, not just one?
A strong yes across the board? Strong fit.
A single publisher measuring your own content? Wrong product.
MEDIAVIEW360 is the funder's view, not the publisher's. The same is true if everything you fund is published by one publisher on one channel. We would rather tell you now than after a demo.
We did it backwards.
Solve a real problem for one funder first. Run it in production until it holds. Only then turn it into a product other funders can license.
MEDIAVIEW360 was not designed in a workshop and sold as a roadmap. It was built for a national public media funding agency that needed to report the audience for publicly funded content across every publisher and channel it landed on.
It ran in production, it worked, and it kept running. Then we productised it, and it is already in production with major content funders.
MEDIAVIEW360 is one Information Product in a portfolio AgileData builds and resells. Not a startup. Not a data platform. Not a bespoke project. A repeatable Information Product with a proven pattern behind it, which is why the first conversation is about your reporting problem rather than our feature list.
- 5Lenses, license what you need
- 4Measures in every view
- 6Publisher feeds in production
- 24hRefresh cycle, automated
The things people ask first.
What is the Data Clean Room model?
Each publisher delivers their data into their own private tenancy. They control it, and they only ever see their own. What reaches the funder is the aggregated, standardised view across all publishers and channels. No publisher sees another publisher's numbers, and no raw data changes hands between them.
Do we have to license all five lenses?
No. License one, several, or all of them. Most funding teams begin with the lenses that match their current funding scope, and add others as their portfolio grows. Every lens feeds the same view on the same standardised measures.
Do publishers have to hand over their data?
They deliver it into their own private tenancy, where they retain control. That is a very different conversation from asking them to email commercially sensitive numbers to a shared inbox. It is why publishers who would not share a spreadsheet will participate in MEDIAVIEW360.
Is MEDIAVIEW360 a panel or a census?
Both, and it keeps them honest about which is which. It takes panel data for linear television and census level platform data for digital channels, then reports them as comparable measures rather than pretending they are the same measure. Where a comparison has a caveat, the caveat is in the model, not in a footnote someone forgot to read.
Do we have to replace our existing panel supplier?
No. Your panel contract becomes a feed. MEDIAVIEW360 takes the measurement you already pay for and puts it alongside everything else. Nothing gets replaced and nothing gets renegotiated to start.
We are a publisher measuring our own content. Is this for us?
No. MEDIAVIEW360 is the funder's view, not the publisher's. If you distribute everything yourself on your own channels, you already have the data and you do not have the multi-publisher problem this product solves.
Where does it run, and who owns the data?
On the AgileData Information Platform, running on Google Cloud. Each publisher's tenancy is theirs. The funder's Information Product is the funder's. Nothing is pooled into anyone else's asset.
How long before we see a real number?
Weeks, not quarters. The build is scoped on an Information Product Canvas before any work starts, so the deliverable, the stakeholder and the decision it supports are agreed up front, lens by lens.
Who builds it and who runs it?
AgileData builds it and runs it. Your team asks questions of it. There is no data engineering team to hire and no pipeline for you to maintain.
Show us the reporting problem.
Bring the spreadsheet you dread. We will show you what it looks like as one trusted view, on time, that you can put in front of a board and defend.
Peter Hong · Global Head of Sales